Billboard on billboard. Klaus Frahm’s motif from his series Twentysix Billboards, which he photographed in Los Angeles in 2019, portrays not the billboard as it actually appears to us, but a rear view of it. This perspective allows him not only to leave the meaning of this construction open, but also to question it entirely. With his “kooky” typological gaze he consciously turns away from the shrill content and towards the surrounding area to be infiltrated. Will the surroundings welcome the ads?